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Our Vision | Mission

As one of the longest established independent insurance agencies in southern Michigan, The Craft Agency, Inc. will remain a premier insurance provider with an outstanding reputation for customer service through our local and national programs.

Together through teamwork and ongoing communication with our clients, the community, our insurance companies, and each other; we position ourselves to be well respected by being competitive, giving back to the community, educating employees and clients, and committing ourselves to excellence.

We will continue to be staffed by charitable and extraordinary people who value the importance of quality client relationships. We will always strive to do what is best for our customers, the community, the companies we represent, and our co-workers.

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Helpful Content

What is a Term?

What is a Term?

Do you know what a Term is?

What is an Agent?

What is an Agent?

Do you know what an Agent is?

Did You Know This Fact About Trampolines?

Did You Know This Fact About Trampolines?

Trampolines cause thousands of injuries per year.


What is a Producer?

Do you know what a Producer is?

What is a Homeowner's Insurance Policy?

Do you know what a Homeowner's Insurance Policy is?

Did You Know This Fact About Parking in a Garage?

Save money by parking your car in your garage.

What is a Claim?

Do you know what a Claim is?

When to Self-Insure

Choosing to bear the financial burden of an adverse event is called self-insuring. Do you know what that entails?

When Does Your Personal Car Become a Commercial Vehicle?

At what point can you call a personal vehicle commercial?

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Disability Income

This calculator estimates your chances of becoming disabled and your potential need for disability insurance.

Lifetime of Earnings

Estimate how much you have the potential to earn during your working years.

Assess Your Life Insurance Needs

This calculator estimates how much life insurance you would need to meet your family's needs if you were to die prematurely.

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Protecting Those Who Matter Most

The importance of life insurance, how it works, and how much coverage you need.

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Combine Your Policies and Save

Some things just make perfect sense in pairs.

The Best of Both Worlds

Here are a few reasons we’ve chosen to be independent.

The Other Sure Thing

Though we don’t like to think about it, all of us will make an exit sometime. Are you prepared?


Coaches have helped you your whole life, in ways big and small. We’d like to be one of them.


Accidents happen to everyone. We’re here to help.

Your DNA Test

If your family relies on your income, it’s critical to know what their needs would be in the event of your death.

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