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Our Vision | Mission

As one of the longest established independent insurance agencies in southern Michigan, The Craft Agency, Inc. will remain a premier insurance provider with an outstanding reputation for customer service through our local and national programs.

Together through teamwork and ongoing communication with our clients, the community, our insurance companies, and each other; we position ourselves to be well respected by being competitive, giving back to the community, educating employees and clients, and committing ourselves to excellence.

We will continue to be staffed by charitable and extraordinary people who value the importance of quality client relationships. We will always strive to do what is best for our customers, the community, the companies we represent, and our co-workers.

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Helpful Content

The Best of Both Worlds

The Best of Both Worlds

Here are a few reasons we’ve chosen to be independent.

What is Underwriting?

What is Underwriting?

Do you know what Underwriting is?

Fallen Tree Damage—Who Pays?

Fallen Tree Damage—Who Pays?

Your liability for damages that occur when a tree on your property falls on your neighbor’s property is not clear cut.

 

What is a Producer?

Do you know what a Producer is?

What is a Loss?

Do you know what a Loss is?

Universal Life Insurance

Universal life insurance is permanent insurance with a flexible premium. Here's how it works.

Assess Life Insurance Needs

How to help determine life insurance needs to provide for your family after you pass away.

Can Group, Private Disability Policies Work Together?

Loss of income from disability has the potential to cause financial hardship. Disability insurance can help.

Did You Know This Fact About Freestanding Structures?

Separate structures on your property may have to be insured separately.

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Lifetime of Earnings

Estimate how much you have the potential to earn during your working years.

Assess Your Life Insurance Needs

This calculator estimates how much life insurance you would need to meet your family's needs if you were to die prematurely.

Disability Income

This calculator estimates your chances of becoming disabled and your potential need for disability insurance.

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Protecting Those Who Matter Most

The importance of life insurance, how it works, and how much coverage you need.

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Your DNA Test

If your family relies on your income, it’s critical to know what their needs would be in the event of your death.

Coaches

Coaches have helped you your whole life, in ways big and small. We’d like to be one of them.

The Best of Both Worlds

Here are a few reasons we’ve chosen to be independent.

Accidents

Accidents happen to everyone. We’re here to help.

Snapshots

Your life is marked by images. Prepare for the unexpected, so you can keep those pictures going.

Combine Your Policies and Save

Some things just make perfect sense in pairs.

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