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Client LoginOur Vision | Mission
As one of the longest established independent insurance agencies in southern Michigan, The Craft Agency, Inc. will remain a premier insurance provider with an outstanding reputation for customer service through our local and national programs.
Together through teamwork and ongoing communication with our clients, the community, our insurance companies, and each other; we position ourselves to be well respected by being competitive, giving back to the community, educating employees and clients, and committing ourselves to excellence.
We will continue to be staffed by charitable and extraordinary people who value the importance of quality client relationships. We will always strive to do what is best for our customers, the community, the companies we represent, and our co-workers.
Community Involvement Meet the Team Get a QuoteHelpful Content

Trends in Charitable Giving
Some people may want a more advanced gifting strategy that can maximize their gift and generate potential tax benefits.

Estate Management Checklist
Is your estate in order? This short quiz may help you assess your overall strategy.

8 Common Insurance Mistakes to Avoid
Having at least a basic insurance plan is essential for anyone. It's important to figure out what insurance plans you need and what works best for you and your family.
5 Things You Need to Know to Buy Life Insurance
Shopping for life insurance can be confusing. Choose the plan that is best for you and your family with these top five considerations.
Buying Auto Insurance For Teen Drivers
Tips on insuring your teen driver.
Will Power
Preparing for the eventual distribution of your assets may not sound enticing. But a will puts the power in your hands.
Does Your Credit Score Affect Your Insurance Rates?
Your credit score may influence how much you pay for auto and home insurance.
What is Risk?
Do you know what Risk is?
Is a Variable Annuity Right for Me?
Pundits go on and on about how “terrible” or “wonderful” annuities are, but they never talk about whether annuities are right.
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Bi-Weekly Payments
This calculator estimates the savings from paying a mortgage bi-weekly instead of monthly.
Assess Your Life Insurance Needs
This calculator estimates how much life insurance you would need to meet your family's needs if you were to die prematurely.
Annuity Comparison
This calculator compares a hypothetical fixed annuity with an account where the interest is taxed each year.
Should I Buy or Lease an Auto?
This calculator compares the financial impact of leasing versus buying an automobile.
What Is My Current Cash Flow?
Assess whether you are running “in the black” or “in the red” each month.
Should I Pay Off Debt or Invest?
This calculator will help determine whether you should invest funds or pay down debt.
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Protecting Those Who Matter Most
The importance of life insurance, how it works, and how much coverage you need.
Managing Your Lifestyle
Using smart management to get more of what you want and free up assets to invest.
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If a Pipe Breaks
Learn what to do when a pipe bursts with this helpful video flooded with smart tips.
Making Your Tax Bracket Work
Have you explored all your options when it comes to managing your taxable income?
Combine Your Policies and Save
Some things just make perfect sense in pairs.
The Richest Man in Babylon
In good times and bad, consistently saving a percentage of your income is a sound financial practice.
The Real Cost of a Vacation Home
What if instead of buying that vacation home, you invested the money?
Surprises
Making the most of surprises is a great reason to work with us.